In February 2020, a Target ad featuring Dixon was called “racist” for stating that her company is for Black women and girls: “The reason why it’s so important for the Honey Pot to do well is so the next Black girl who comes up with a great idea could have a better opportunity. It was white women’s anxiety about Honey Pot that brought it to my timeline in the first place. As people shared the video and other users started to get word of the change, rumors quickly began to spread that Honey Pot was no longer “Black owned” but “Black founded,” indicating a supposed shift in ownership.Īt first, I didn’t think much of it Honey Pot has long been a target for online harassment.
On Sunday morning, I saw a TikTok from a health-conscious user, breaking down their understanding of why the new ingredients were harmful. And for the last year and a half, I’ve been a dedicated Honey Pot customer - from the products to the educational Instagram posts to the mailing list - and vocal fan. I then went home to put them on my vagina. While I am unendingly distrustful of direct marketing and all the good tactics of consumerism, I enjoyed being spoken to in such an intimate manner from a brand selling me a product from a product that I’m supposed to put on my vagina. I went straight to Target (and I’m not even a Target girl), where I bought three of the washes, tampons, and wipes. From altars to bone throwing, I know the kind of healing that can come from picking up your ancestral telephone. I have always had an active relationship with ancestry, and I bond with the Black people - especially Black women and Black trans women - in my life over this consciousness.
The design for each product was inviting and direct, and included a note that manages to speak almost exclusively to Black, Black queer, and Black trans women: “An ancestor gave me the ingredients and gifted me with a vision to heal myself.” Dixon and her team made it clear that the ambition of her brand was to make sure that Black women and girls could see themselves in her story. The products were marketed as plant derived, with no artificial fragrances or added parabens backed by a team of female gynecologists and, most important, owned by a Black woman. Honey Pot, a line of “feminine care” and sexual wellness products founded by Bea Dixon, arrived on shelves in 2014 with the glint of something godsent. Photo-Illustration: by The Cut Photos: Retailers Ingredients: Water, Aloe Barbadensis Leaf Juice*, Helianthus Annuus (Sunflower) Seed Oil, Calendula Oicinalis Flower Extract, Cocos Nucifera (Coconut) Fruit Extract, Aloe Barbadensis Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Cucumis Sativus (Cucumber) Fruit Extract, Althaea Oicinalis Root Extract, Punica Granatum Fruit Extract, Euterpe Oleracea Fruit Extract, Honey*, Vinegar (Apple Cider)*, Glycerin, Lactobacillus Ferment, Lactobacillus, Tocopheryl Acetate, Ethylhexylglycerin, Polyglyceryl-4 Caprate, Phenoxyethanol Tetrasodium Glutamate Diacetate, Disodium Cocoamphodiacetate, Cocamidopropyl PG-Dimonium Chloride Phosphate, Sodium Chloride, Citric Acid, Fragrance**.The products were marketed as plant derived, with no artificial fragrances or added parabens backed by a team of female gynecologists and, most important, owned by a Black woman. Dermatologist-approved and Hypoallergenic.You typically experience irritation, dryness, or infections.Like the normal feminine wipes, these sensitive wipes leave no residue – just cool comfort. Boost moisture levels and help maintain your vaginal pH range, in one quick swipe with these clinically-tested female hygiene wipes. Kiss feeling dry goodbye with Honey Pot feminine hygiene wipes. Gynecologist-approved and clinically shown to minimize odor, cleanse and refresh.
New look, same great formula! The Honey Pot has given these Sensitive Wipes a lot to talk about.
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